Leather Patch - A Product Manager's Best Way to Stay Ahead
3 min read timeLeather patches are stylish, sophisticated and unique. The high-quality material never goes out of...
Garment Branding
3 Minute Read
Written by Weavabel, published 11/06/19 09:54
Athleisure is no longer new and niche. Its rise in popularity has been meteoric with well-established brands like Nike and Under Armour facing competition from relative newcomers like Rhone, Gymshark and Gym King. With so much choice available, brands need to find ways of making sure their products stand out.
The answer? Printed tapes and branded trims.
No matter how you do it, whether it’s with badges or trims, adding a logo or the brand name immediately adds perceived value. Think of the increase in value that Kanye West achieved by simply printing his designs on cheap Gildan t-shirts.
Including your logo elevates the garment and makes it more desirable for customers, ensuring it stands out from the rest. If you’re trying to reach new markets and create a premium range, then branded trims are a great way of achieving this.
Branded trims on athleisure items look fantastic, it’s as simple as that. They catch the eye and grab your attention, forcing you to take a closer look at the garment and who’s made it. Just because consumers wearing your garments are working out, it doesn’t mean they can’t also look great.
Printed tapes are a simple yet effective way of enhancing the appearance of athleisure garments. Experiment with different designs and combinations to see how your target audience responds.
Add tapes or branded trims and you’ll be increasing brand awareness while raising your overall profile at the same time. The wearer of the garment will become a walking, cycling or running advert for your brand.
This free marketing is a great benefit of branded trims. Other gymgoers, athletes or people who are just passing will see how good the clothing looks and want to find out more. Think about working with social media influencers. They can wear your clothing in videos and show their followers how high-quality your clothing is.
Typically, branded trims and tapes don’t need to be too strong as they aren’t functional parts of the garment. They’re normally added for comfort and style. They can, however, be adapted to be more functional.
If you combine trims with metal or plastic components, then they can function as belts or braces - making them a vital part of the garment’s structure.
The three examples pictured here immediately catch your eye with printed tapes and branded trims. They take otherwise plain clothing and give them a striking focal point that elevates them from being ordinary.
Their designs aren’t overly complicated, but they’re engaging enough to ensure that they stand out. All three use the contrast between dark/grey and white to make the branding the key part of each garment. Black and white clothing is always traditionally popular, attracting the attention of all kinds of demographics.
With so many brands looking to have a slice of the athleisure market, it’s important you do everything possible to attract customers and stand out. Branded trims are a good start, but there are many more options available.
If you're looking to enhance your athleisure range and you'd like to find out more about printed tapes and branded trims, then feel free to get in touch with a member of our team today. We can provide a creative solution to ensure your garments are as appealing and eye-catching as possible. Contact us now using the link below.
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