The overlooked importance of retail hang tags

Retail hang tags are more than just an accessory to indicate product costs. They are an often overlooked branding opportunity that can enhance brand awareness & elevate brand image when used effectively.

But what does a retail hang tag mean to customers? Read on to learn about the importance of the hang tag and what it can do for your brand image.

What retail hang tags mean for consumers

Details matter to customers. Hang tags outline essential information customers look for while purchasing, but they offer more than the usual sizing, pricing or brand details, such as:

• Care information outlines how the garment should be washed, adding to brand credibility.
• Material details are especially important to environmentally conscious shoppers who shop sustainably.
• Unique selling points differentiate the garment from the rest, showcasing its best attributes.

High-quality branded hang tags speak to the quality of the product, assuring curious customers that the product reflects the brand's standards, adding to its credibility. They allow you to show customers why your product is worth choosing.

A well-crafted hang tag can go a long way in connecting with your audience. Whether it highlights standout features or provides essential material information, customers will remember tags that stand out. It comes down to the details.

Hang tags that made waves

Innovative hang tags can be a selling point for your garment and, in some cases, will be left on to showcase value, quality and the brand itself.

For instance, take Off White’s iconic industrial zip tie paired with the black and white striped hang tag. The tag aesthetically contrasts with the brand's luxury, making customers reconsider cutting the prestigious tag. This bold statement inspires brand loyalty, with customers wanting to buy things styled with that famous hang tag.

Distinct and thoughtfully crafted, the Clarks Originals shoe tags are an intriguing addition to the shoes. They reflect the brand's ethos, adding a touch of luxury to the shoes.

Customers flaunt Louis Vuitton's sleek, branded luggage tags, a symbol of utmost luxury and prestige. These tags are a statement every customer wants to make, enhancing brand loyalty and engagement.

Many buyers debated removing the Nike Air hang tags, with sneakerheads keeping the tags on as a statement. The orange square hang tag with the classic swoosh is a catchy addition to Nike's iconic Air Jordans.

The list goes on. Supreme’s iconic hang tag features its red box logo, Ralph Lauren’s hang tags showcase timeless elegance with the foil, and Patagonia uses environmentally friendly materials in its hang tags to highlight messaging regarding the brand’s sustainability efforts.

What does this tell us?

Hang tag designs don’t have to be intricate or complicated to be noticed. A well-crafted hang tag can establish itself as an industry leader without necessarily being extravagant. Making a splash isn’t easy, but hang tags make it easier to create something with the potential to do that.

The need for eco-friendly retail hang tags

Fashion is considered the third most polluting industry today, contributing to about 10% of the globe's carbon emissions. Consumers are more aware of this and are learning about the environmental impact of the brands they purchase from. From the materials used, right down to the retail hang tags added, consumers are increasingly keen on sustainability.

Opting for eco-friendly alternatives is a step towards reducing fashion's harmful environmental impact. Several sustainable materials offer opportunities for brands to stand out while championing sustainability. From several types of paper derived from bamboo, straw, stone, sugarcane or other sustainable sources to cotton or Notpla board, brands can explore different materials and finishes. By taking a stand for sustainability, brands can ensure a place within the ever-changing realm of fashion.

Different finishes, distinctive effects

It's easy for products to get lost in an oversaturated sea of retail. Unless your product stands out, it might be just another brand on the list.

Hang tags are great opportunities to enhance a brand's image. By leveraging these tags, brands can showcase their narrative and form meaningful connections with their audience. A well-designed swing tag can play a vital role in brand awareness.

But what more can be done with the traditional rectangle? Retail hang tags are more than the classic rectangular cards with price, sizing and logo in basic fonts they used to be. Bespoke branding specialists work with you from start to finish to design, create and produce unique trims and packaging tailored to your brand's needs.

Compelling designs can be created seamlessly with today's cutting-edge printing techniques, impacting your end-user while reflecting your branding perfectly.

Matte lamination

Offers a soft and subdued look that enhances minimalistic designs, creating a sophisticated hang tag.

Foil stamping

Enhances the hang tag's look by bonding metallic foil, creating a very attractive and premium finish.

Embossing

Uses heat to create a raised effect that works especially well, making logos stand out against intricate backgrounds.

These are just a few innovative printing techniques you can leverage to create unique, branded hang tags. The possibilities are endless. Creating excellent branded trims and packaging is easy with the right branding specialist.

Want to leverage innovative tags, badges and tickets, too?

Once you know the value of hang tags, it's impossible to ignore the possibilities. If you’re ready to elevate your branding further, we've got something for you. 

Our product brochure has everything a brand like yours needs to enhance your brand image further. From innovative trims to inventive materials, we've got it all. Click the button to download your free copy.