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Choosing the right materials for your brand label is as important as choosing the right materials for your products, as your brand label will stay attached to your product once all of the other packaging has been removed.

A good quality swing tag allows you to communicate your brand philosophy to your potential customer, as well as more information on how the product was made or how they can care for their new purchase.

With the increasing popularity of the “unboxing experience” on social media, your gift packaging will draw positive attention to the brand identity and gives the consumer a complete experience - be it an in-store or online purchase.

Your care labels educate your customer on how to look after their new purchase, whether it’s sharing washing instructions or the materials your product is made from, you can include as much or as little information as you like.

Choosing the right materials for your branded badge is important. This will probably be the first branding element that your customer will see as it is attached to the outside of your product. It therefore needs to represent the quality that you as a brand are looking to stand for.

Ensuring your product arrives in pristine condition from its manufacturing location to the distribution centre, or from the store to the consumer, is important to maximise your sales opportunity and to also limit the number of returns caused by soiled goods.