How flat-pack packaging can be your brand’s secret weapon

Flat-pack packaging isn’t something plain that stacks easily in your warehouse. It’s a canvas for your brand's creativity - here’s why.

4 min read time | Jun 24, 2024 | Written by: Weavabel
flat pack packaging

When people hear ‘flat-pack packaging’, they envision plain yet efficient and convenient boxes. It’s true — they’re easy to store, but they can be both functional and fashionable.

Packaging often ends up in the hands of countless customers, meaning it's a great way to get your brand out there. If you create a memorable experience with your branding, then that's even better. So, here's how flat-pack packaging can take your brand to the next level. 

 

It's more versatile than you think 

We know flat-pack packaging is convenient. The best part is that you don’t have to sacrifice style for that benefit, either. It’s the perfect canvas for printing techniques like embossing and foil stamping, giving you the tools to create something memorable that resonates with your brand.

Depending on your needs, flat-pack packaging can range from plain, sustainable Kraft cardboard to reusable gift boxes made from premium materials.

Available in a range of shapes and sizes, flat-pack packaging can be used for e-commerce mailers, gift boxes and PR send-outs to boost your brand's presence through the unboxing experience.

Product brochure

 

Flat-pack packaging can be sustainable

With the demand for more eco-friendly processes rising, it’s vital we look for more sustainable solutions for our packaging. Big brands are already transitioning, so others should follow suit.

Simple cardboard flat-pack packaging is extremely effective. It can utilise the environmental credentials of recycled board or FSC-certified papers and celebrate the simplicity of the material. Easily sourced, sustainable and strong, it protects your items and ensures they survive transit. It arrives at your consumer perfectly, providing a quality unboxing experience to form part of the all-important brand image, especially useful for e-commerce giants

Not only does it help to create a circular economy and have an extended life when used this way, but flat-pack packaging can also be tailored to precisely fit the intended contents. This means no space is wasted inside, minimising the production process, supply chain and carbon footprint.

 

Space efficient for storing

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Arguably, the best benefit of flat-pack packaging is its ease of storage. Although typically supplied in flat-pack form, it can be easily built with packing tape when required.

With warehouse and distribution space a precious commodity for many businesses, one of the main benefits of flat-pack packaging is how little space it takes up. In addition, it's also cheaper to ship to your desired location.

 

The possibilities are (almost) endless

Material options

  • FSC board
  • Kraft

 

Finishing options

  • Embossing
  • Ribbons
  • Debossing
  • Foil
  • Ties
  • Spot UV
  • Laminate
  • Magnet fastening

 

See what we can create together

And the possibilities don't end there. From flat-pack packaging and e-commerce mailers to labels and swing tickets, we have a full range of innovative, sustainable packaging and trims to match your brand.

Want to explore the full collection? Download our product brochure to get inspired.

Product brochure

 

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