The rider is at the forefront of every product we produce, we don't produce products which aren't functional and aren't needed. Designed for the ride.
Altura
The Challenge
Weavabel’s partnership with Altura began in 2015, as they wanted to refresh their clothing branding. The brand was growing and needed a secure, high quality supply of branded trims for all their production locations that had a unified brand image.
Altura was also interested in becoming more sustainable, and since Weavabel had been exploring this, we were able to provide solutions for them, such as kraft paper and more.
![Altura display packaging](https://www.weavabel.com/hubfs/2024%20Case%20Studies/IMG_5984.webp)
The product
![](https://www.weavabel.com/hubfs/2024%20Case%20Studies/IMG_5993.webp)
Kraft tickets
Adventure luggage, Road & Urban collection: Pale grey recycled uncoated board, printed with details of each collection.
![](https://www.weavabel.com/hubfs/2024%20Case%20Studies/IMG_5991.webp)
Kraft sock packaging
Natural kraft board, printed in Altura branding.
![](https://www.weavabel.com/hubfs/2024%20Case%20Studies/IMG_6003.webp)
Tempo underwear display box
Printed brown kraft FSC recycled uncoated board. Supplied flat packed to reduce shipping emissions.
![](https://www.weavabel.com/hubfs/2024%20Case%20Studies/IMG_5970.webp)
Recycled polybag
Clear 70% recycled LDPE with D2W additive, printed in Altura branding. Recyclable and biodegradable, with a grip seal closure.
The Solution
Weavabel helped Altura complete a full rebrand using more sustainable FSC kraft papers for their tickets and various paper packaging items.
Kraft paper board can degrade naturally within a few weeks, decomposing like all wood-based materials. Depending on the amount and type of finish (such as foils & spot UV) that is applied, it is also recyclable. It leaves little to no impact on the environment and can also be FSC Certified. Altura’s polybag is made from 70% recycled LDPE with a D2W additive, making it biodegradable.
Why choose Weavabel?
Producing over 144 million products annually, shipping to more than 71 counties, and having over 40 years of experience, you can rest assured that you’re in safe hands.
Sustainable options
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Fast delivery
A quick turnaround of your stock, with lead times typically taking between two and four weeks.
Hassle-free orders
Simple repeat ordering through our stockholding site, making your products easily accessible.
Unparalleled support
We’ll liaise all the finer details directly with your vendors, giving you one less thing to manage.
The result
Having a supplier that can source and deliver all branded trims and packaging means less deviation from the brand’s visual identity, creating cohesiveness across several production locations.
Altura’s products are produced and held in warehousing close to their vendors, further reducing emissions whilst also trying to make sure there is no waste in the amount of products manufactured.
We believe that riding bikes is the best way to develop an appreciation of the planet.
Altura
![Altura logo](https://www.weavabel.com/hubfs/Altura%20logo%20Black.webp)
The company
UK-based company Altura is a sportswear brand specialising in technical cycling gear and apparel, focusing on functionality and sustainability.
First launched in 1997, they have developed strong expertise over the last 25 years, innovating their products to serve their customers better with each product.