What is good design?

How do we define 'good' design principles?

Good design is often described as a blend of form, function, and meaning. While it may seem subjective, there are certain principles that many consider timeless. Dieter Rams, a legendary German industrial designer, outlined 10 principles of good design. These principles have influenced countless designers and remain relevant today. But as we step into 2025, the nature of good design is evolving. Let’s reflect on how these principles align with today’s design trends in fashion and packaging.

Good design is innovative

Innovation is at the core of great design. In the fashion industry, innovation is driving the use of sustainable materials like recycled fabrics, biodegradable plastics, and upcycled textiles. The latest advancements in 3D knitting and digital fashion are pushing boundaries to create custom-fit garments with minimal waste.

Good design makes a product useful

A product must serve its purpose. Functionality is still paramount in 2025, with many fashion brands focusing on smart wearables or multi-functional clothing designed for comfort, practicality, and performance in diverse environments.

Good design is aesthetic

Beauty is in the eye of the beholder, but some common trends emerge over time. In fashion, minimalism and bold statement pieces are dominating, with a strong emphasis on sustainability. Ethical and sustainable fashion is not only about function but about how it makes the wearer feel—design that aligns with personal values is more important than ever.

Good design makes a product understandable

Transparency is key in 2025. Consumers are demanding clarity about where and how their products are made. Packaging design is evolving to showcase product information clearly and concisely, highlighting materials, sustainability practices, and ethical sourcing in a way that’s easy to digest.

Good design is unobtrusive

Being unobtrusive can sometimes feel like the ideal, but good design doesn’t always need to be quiet. Bold and striking designs are emerging in 2025, with brands moving away from traditional minimalism to embrace dynamic visuals. But it’s about balance: designs should not overwhelm the user’s experience.

Good design is honest

Honesty in design is increasingly important, especially in today’s era of sustainability. Brands are expected to be transparent about their sourcing, production methods, and the materials used. Consumers want products that align with their values, whether that’s through sustainable packaging or the responsible treatment of workers.

Good design is long-lasting

In a fast-fashion world, longevity might seem less significant, but 2025 is seeing a resurgence in designs built to last. From durable sustainable fabrics to timeless designs, brands are focusing on creating pieces that transcend trends and can be passed down through generations.

Good design is thorough

Attention to detail is more important than ever. Whether it’s product development, brand messaging, or packaging, thoroughness ensures that the customer feels valued and respected. This principle extends to digital and physical experiences, making every touchpoint with the consumer intentional.

Good design is environmentally friendly

Environmental concerns are a central focus in 2025. Fashion designers are increasingly using recycled and organic materials, reducing waste in production, and creating zero-waste designs. Eco-friendly design principles are leading the way, especially in packaging, where biodegradable materials are being used for everything from hang tags to shopping bags.

Good design is as little design as possible

Less is still more in many instances, but we are also witnessing an appreciation for expressive, bold design that stands out. Whether it’s through vivid patterns or innovative cuts, the trend is about being unique and impactful while simplifying when necessary. In the 2025 landscape, designs that balance simplicity with innovation are resonating with consumers.

We reflected on these design principles for a little while... Do they, or don't they apply to fashion?

The possibilities of innovation are never exhausted. You keep evolving and improving. A garment is bought to be used so it has to be comfortable and functional. It also has to be quality and attractive in order to satisfy.  Innovation combines these elements to make a product both useful for purpose, and a beautiful piece to wear.

Being unobtrusive would be a matter of opinion. Products fulfilling a purpose are like tools and therefore design can be neutral and restrained.  However, there's great power in standing out from the crowd and making an impact.  Good design can be decorative and a distinctive work of art.  Eye-catching design often wins the sale.

Fashion is one of the fastest changing industries, with trends coming and going faster than the seasons.  In today's throw-away society, long-lasting design just doesn't seem to be such a requirement.

Accuracy and thoroughness in the design process will ensure a great experience both with the brand and the product the customer has. It shows you respect the customer and creates brand loyalty.  Good design is thorough.

Being environmentally friendly with your design process has become increasingly important.  Conserve resources, recycle, minimise physical and visual pollution right through the entire life cycle of the product.

As little design as possible? Well, less is more, they often say. But on the other hand, we can't all go down the same route - variety is the spice of life. To influence the customer's choice you need to stand out from the crowd. This could be by stripping back and simplifying everything to ensure the customer can easily understand the design. Or it could be by overloading the senses and making a huge impact. They key is to be individual and unique.

So, what is good design in 2025?

In conclusion, good design continues to evolve. While Rams' principles are still relevant, 2025 trends reflect a shift towards sustainability, transparency and innovation. The world of fashion and design is becoming increasingly consumer-centric, with brands needing to embrace technology, sustainability and ethical practices to remain competitive and valued by modern consumers.

So we ask again: What is good design? It’s not just about aesthetics; it’s about creating products that resonate with people, reflect their values and withstand the test of time.

Create your future design experience

At Weavabel, we believe that good design is not just about aesthetics — it's about creating products that work for both the brand and the consumer. Whether you're looking for sustainable fashion solutions or cutting-edge packaging design, we offer a range of services and materials that bring your vision to life. Explore our latest innovations and start your design journey today.